Maruti bets Victoris on mid size SUVs to challenge Hyundai Creta — can it finally crack the segment

It’s playing catch up with a value formula that matters

After years dominating India’s small-car market, Maruti Suzuki is pushing into the mid-size SUV battleground with its Victoris. The strategy leans on youthful design, fresh tech, and Maruti’s proven value-for-money approach to challenge Hyundai’s Creta. The question now is whether the new SUV can break into a fiercely competitive segment dominated by strong incumbents.