Maruti bets on small cars for big volumes as costs squeeze profits

Published on 28 April 2026

Rising costs pinch margins while small cars remain the growth lever

Maruti Suzuki is doubling down on small cars to drive growth in India’s price-sensitive market, aiming for volume even as rising costs squeeze fourth-quarter profits. While demand stays resilient, the automaker is also expanding its SUV lineup and exploring new export markets, betting that scale and affordability will protect long-term momentum despite margin pressure.

Maruti prioritizes small cars to win volume in a price-sensitive market
Cost pressures are already squeezing fourth-quarter profits
SUV expansion and new export markets are part of the next growth push
Strategy centers on scale and affordability to offset margin challenges

#small cars #exports #automobile industry #profits #maruti suzuki

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This summarization was done by Beige for a story published on The Economic Times

Maruti bets on small cars for big volumes as costs squeeze profits

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