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Marico CEO says premiumisation will defend growth as rivals struggle through shocks and inflation cycles
Economy
Published on 6 May 2026
He warns supply shocks will widen the gap
Marico MD and CEO Saugata Gupta says large consumer goods firms are better equipped to ride out current market volatility, while smaller rivals face steeper pressure. He expects supply shocks and inflation cycles to further widen this competitive gap, even if overall demand stays steady. Premiumisation, he adds, should help sustain strong volume and revenue growth.
- Large consumer firms are positioned better for current volatility
- Premiumisation is seen as key to sustaining volumes and revenue
- Supply shocks and inflation cycles may widen the competitive gap
- Demand is expected to remain steady despite macro swings
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times