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Lionsgate Play targets Rs 1,000 crore IP India push with AI originals and new monetisation models
Entertainment
Published on 10 May 2026
AI is being used not just for production
Lionsgate Play plans a major India pivot, aiming to build intellectual property worth Rs 1,000 crore. The company is moving from distribution toward a full-stack entertainment model, betting on premium originals, AI-led production, and multiple ways to earn revenue. The strategy is designed to speed growth and create durable franchises that can be monetised across platforms.
- Lionsgate Play will invest to build Rs 1,000 crore IP
- Shift toward a full stack entertainment business model
- AI-led production and premium originals are central to plans
- New monetisation strategies target faster franchise building
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times