Lionsgate Play plans a major India pivot, aiming to build intellectual property worth Rs 1,000 crore. The company is moving from distribution toward a full-stack entertainment model, betting on premium originals, AI-led production, and multiple ways to earn revenue. The strategy is designed to speed growth and create durable franchises that can be monetised across platforms.
Lionsgate Play is reshaping its India rollout by putting theaters before streaming. Starting September 2026, the platform plans to release 10–12 premium Hollywood films each year exclusively in cinemas first, then move them to its own streaming debut. The “theatrical-first” push is designed to boost visibility and engagement, creating a seamless path from cinema audiences to its platform.
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