← Latest news 
Legend of Toys raises Rs 21 crore Pre-Series A as India’s toy market flips to domestic makers
Startups
Published on 15 May 2026
Toy imports plunged 52% while exports surged 239%
Legend of Toys, a mass premium Indian toy brand, has raised Rs 21 crore in a Pre-Series A round backed by investors including Singularity Early Opportunities Fund. The funding will support expansion into new play categories, stronger sourcing and manufacturing, and increased marketing and digital efforts in India and overseas. The company’s growth comes as India’s toy sector shifts from imports to local production, fueled by higher import duties and tougher quality rules, including mandatory BIS certification from January 2021.
- Legend of Toys raised Rs 21 crore in Pre-Series A
- Investors include Singularity Early Opportunities Fund, Veltis Capital and others
- Funding will go to new play categories and DIY expansion
- Company reached Rs 30 crore ARR in 18 months
- Toy imports fell 52% while exports rose 239% between FY2014-15 and FY2022-23
- BIS certification for toys became compulsory from January 2021
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times