Legend of Toys, a mass premium Indian toy brand, has raised Rs 21 crore in a Pre-Series A round backed by investors including Singularity Early Opportunities Fund. The funding will support expansion into new play categories, stronger sourcing and manufacturing, and increased marketing and digital efforts in India and overseas. The company’s growth comes as India’s toy sector shifts from imports to local production, fueled by higher import duties and tougher quality rules, including mandatory BIS certification from January 2021.
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