Jio puts HBO behind the paywall as AVOD money models face new doubts

AVOD ad revenue plans could be sidelined fast

JioCinema’s decision to place costly HBO content behind a paywall is triggering questions about the long-term viability of pure-play AVOD monetisation. As OTT firms chase both subscriber growth and profit targets, the shift suggests ad-first strategies may get deprioritised or reshaped to accommodate premium bundles and subscription revenue.