Bumble says its paid user base fell 21% year over year, a sign that subscriptions are weakening even as the company prepares a planned overhaul later this year. CEO Whitney Wolfe Herd framed the shift as “deliberate,” suggesting Bumble is changing how it attracts or retains paying members before the next product phase rolls out.
JioCinema’s decision to place costly HBO content behind a paywall is triggering questions about the long-term viability of pure-play AVOD monetisation. As OTT firms chase both subscriber growth and profit targets, the shift suggests ad-first strategies may get deprioritised or reshaped to accommodate premium bundles and subscription revenue.
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