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IPL TV ratings dive 18.8% as digital streaming and fatigue reshape how fans watch
Sports
Published on 13 May 2026
Fantasy gaming ads vanish as viewers stop full-match watching
IPL 2026 is seeing a sharp drop on linear TV: ratings down 18.8% and average viewership down 26% in the first half, while digital engagement keeps climbing. Digital reach reportedly hits 515 million with massive watch time. Brand participation is also falling amid the fantasy gaming crackdown, while high-scoring, familiar pitches and tournament timing add to fatigue.
- Linear IPL 2026 TV ratings down 18.8% and reach down 8.3%
- Digital platforms surged with 515 million reach and 32.6 billion minutes watched
- Fantasy gaming ad inventory shrank after regulatory bans, shifting viewer incentives
- High-scoring pitch patterns and franchise T20 overload may be driving switch-offs
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