IPL 2026 is seeing a sharp drop on linear TV: ratings down 18.8% and average viewership down 26% in the first half, while digital engagement keeps climbing. Digital reach reportedly hits 515 million with massive watch time. Brand participation is also falling amid the fantasy gaming crackdown, while high-scoring, familiar pitches and tournament timing add to fatigue.
The Ministry of Information and Broadcasting has told BARC to stop publishing TRP figures for news channels for four weeks. Officials say the move targets sensationalism and speculation during the West Asia conflict, aiming to encourage more responsible broadcasting. The suspension is designed to reduce the incentive to chase clicks and keep coverage measured while tensions remain high.
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