Instagram launches Instants letting close friends view photos once for 24 hours

Photos vanish after one view, but last day

Instagram is rolling out a new feature called Instants that borrows from Snapchat’s ephemeral vibe and BeReal’s prompt-like feel. Users can share disappearing photos to Close Friends or mutual followers. Viewers can open the image only once, while the post remains accessible in the chat for up to 24 hours, adding urgency without going fully transient.