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Indian gold buying is changing fast as investment demand may hit 40% in FY27 report
Economy
Published on 27 April 2026
Investors are turning to ETFs and bars despite higher prices
India’s gold market is seeing a structural shift toward investment buying, with investment demand projected to rise to around 35–40% of total consumption in the current fiscal year. Gold ETFs alongside bar-and-coin purchases are fueling the surge even as prices climb. Meanwhile, jewellery demand remains resilient, suggesting consumers are not abandoning gold—just buying it differently.
- Investment demand for gold could reach 35–40% this fiscal year
- Gold ETFs and bar-and-coin buying are key drivers
- Higher gold prices are not derailing overall jewellery demand
- Consumers are shifting from ornamental buying to investment-focused demand
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times