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Indian dating apps win paying users in smaller cities, challenging metro dominance with real money demand
Technology
Published on 24 April 2026
Small-town users are paying up, not just scrolling
Indian dating platforms like Aisle and Truly Madly are seeing a sharp rise in paying customers coming from smaller cities, not just metros. Companies say users in tier 2 and beyond are increasingly willing to pay for “serious” matchmaking and premium experiences, mirroring the spend patterns historically seen in larger urban centers. Even curated services such as Sirf Coffee benefit from the shift.
- Paying users are rising faster in smaller cities than metros
- “Serious” dating positioning is driving subscription demand
- Premium matchmaking services are also seeing stronger uptake
- Tier 2 markets are reshaping monetisation for dating apps
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times