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India premium liquor boom outpaces global slowdown as consumers splurge on prestige pours
Economy
Published on 24 April 2026
While the world drinks less, India buys premium
Global alcohol markets are shrinking, but India’s premium liquor segment is accelerating. While worldwide volumes and values are declining, India is bucking the trend, pointing to a rising preference for prestige whiskies and premium white spirits rather than cheaper options.
- Worldwide alcohol sales volume and value are down
- India’s premium liquor demand is still growing
- Consumers are shifting toward prestige whiskies and premium spirits
- The trend runs counter to global consumer behavior
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times