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India D2C brands surge as Tier 2 and 3 cities drive 66 percent new orders
Economy
Published on 24 April 2026
Two-thirds of new orders now come from smaller towns
India’s direct-to-consumer brands are expanding faster than ever, powered largely by Tier 2 and Tier 3 cities. For FY26, these smaller markets are projected to contribute nearly 66% of new orders, lifting order volumes by 33% and increasing GMV by 32%. With the D2C sector expected to reach $60 billion by 2030, growth is shifting beyond metros.
- Tier 2 and 3 cities will drive nearly 66% of new D2C orders in FY26
- Order volumes are expected to rise 33% and GMV 32%
- D2C expansion is increasingly led by non-metro consumers
- Market growth trajectory targets $60 billion by 2030
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times