d2c

Summarised by Beize from a story on YourStory on 15 May 2026

Legend of Toys raises ₹21 cr pre-Series A to expand RC and narrative play into DIY and global markets

D2C toy startup Legend of Toys has raised ₹21 crore in a pre-Series A round led by Singularity Early Opportunities Fund, with participation from Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride. Founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, it will use the funds to deepen its RC and narrative play lines, scale manufacturing, and expand international distribution. The brand also plans growth in DIY and more consumer marketing, alongside digital expansion.

Summarised by Beize from a story on Inc42 on 15 May 2026

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IAN Angel Fund backs The Sweet Change with ₹70 lakhs to scale clean natural sweeteners

IAN Angel Fund, the evergreen fund of IAN Group, has led a ₹70 lakh early-stage funding round in The Sweet Change, a clean natural sweetener brand, with participation from Udaan Angel Partners. Founded in 2024 by Manvi Agnihotri and Sheen Hitashi, the company aims to use the capital to boost product development, expand via e-commerce and quick commerce, and grow brand awareness and headcount. It claims early traction, crossing ₹1.5 crore in revenue and fulfilling 12,000+ website orders.

IndianWeb2

Summarised by Beize from a story on IndianWeb2 on 15 May 2026

D2C brands brace as input costs surge and consumer spending to fall 5 to 6 percent

D2C brands are bracing for a tough quarter as rising input costs and a weakening rupee squeeze margins while demand softens. Analysts expect consumer spending to fall 5–6% over the next three months, driven by inflation that pushes shoppers toward essentials and cuts discretionary buys. Costs have already jumped across categories, including a 25–30% spike in beverage and perfume packaging materials. Conglomerates can hike prices, but smaller cash-burning brands face working capital stress and lower average order values.

Summarised by Beize from a story on The Economic Times on 15 May 2026

Delhi NCR becomes India’s top D2C hub with $3.5 billion funding and 434 deals in six years

Delhi NCR has emerged as India’s leading D2C startup hub, topping both funding and deal counts between 2015 and Q1 2026. D2C startups in the region raised over $3.5 billion across 434 deals, beating Bengaluru’s $3.4 billion and Mumbai’s $2 billion. The NCR also spawned standout exits like Lenskart and Honasa Consumer. Analysts link the shift to faster-growing startup ecosystems, early-stage investor interest, and rising demand for omnichannel brand building.

·Published by Beige· on 14 May 2026

Summarised by Beize from a story on Inc42 on 14 May 2026

Honasa CBO Yatish Bhargava quits within a year citing personal circumstances

Honasa Consumer, the Mamaearth parent, said chief business officer Yatish Bhargava will step down effective May 15, less than a year after he joined. He cited “personal circumstances” in a regulatory filing. Honasa has not named a replacement. The move follows the earlier CBO exit of Zairus Master, with Honasa continuing to pursue growth and offline expansion efforts.

·Published by Beige· on 9 May 2026

Summarised by Beize from a story on Inc42 on 9 May 2026

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India D2C brands face a brutal test as LPG shortages and input price shocks reshape contracts

India’s D2C boom is hitting a wall as West Asia conflict-driven labour shortages, grey-market fuel pressures and soaring input costs disrupt manufacturing. With LPG prices jumping to about ₹1,303 and commodities becoming wildly volatile, contract terms are shifting from credit to cash-and-carry. Brands are absorbing some costs via smaller orders and reduced discounts, but expect price hikes soon.

·Published by Beige· on 5 May 2026

Summarised by Beize from a story on Inc42 on 5 May 2026

Epigamia appoints FMCG veteran Ritesh Gauba CEO as COO Ankur Goel becomes cofounder

Deepika Padukone-backed D2C brand Epigamia has named former Mars executive Ritesh Gauba as CEO, tapping over 24 years of FMCG experience. COO Ankur Goel has been elevated to cofounder. The leadership changes follow the death of cofounder Rohan Mirchandani in December 2024. Epigamia sells across ecommerce, quick commerce, and 25,000 retail touchpoints, having raised about $60 million.

Summarised by Beize from a story on Inc42 on 4 May 2026

CHOSEN raises 5 million dollars Series A to expand clinically backed skincare and haircare pipeline

D2C skin and haircare brand CHOSEN has raised $5 million in a Series A led by Fireside Ventures, with support from L’Oréal’s corporate venture fund and dermatologists. Founded in 2020, the Chennai startup says it will use the funding to strengthen R&D, scale its centre of excellence, and expand clinically validated product lines across skincare, haircare, and wellness.

Summarised by Beize from a story on Inc42 on 4 May 2026

HealthFab bags ₹20 crore Series A to expand beyond period underwear into full wellness

Menstrual hygiene D2C startup HealthFab has raised ₹20 crore in a Series A led by Atomic Capital, with Mistry Ventures participating. The company plans to widen its menstrual wellness portfolio—from pain relief to fatigue and energy—while scaling quick commerce and general trade. It targets reaching 5 million users in three years and is shifting from a product-first model toward broader femtech.

Summarised by Beize from a story on Inc42 on 4 May 2026

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HealthFab bags Rs 20 crore to expand beyond period underwear into full care platform

Bengaluru D2C menstrual hygiene startup HealthFab has raised Rs 20 crore from Atomic Capital. The fresh funding will help it move beyond period underwear into a broader period care platform covering pain, sleep and energy solutions, while strengthening offline presence. With a current user base of 5 lakh, the company also plans fresh R&D to deepen its offerings.

Summarised by Beize from a story on The Economic Times on 4 May 2026

D2C brands rework packaging and sizes as West Asia conflict drives costs higher

D2C brands are adjusting packaging and product variants as West Asia conflict fuels input cost hikes. To protect margins, companies are shifting to new packaging formats, rolling out larger or pricier versions, and speeding up supply chain localization. The result is a quiet but real shift in pricing and product offerings across multiple consumer categories.

Summarised by Beize from a story on The Economic Times on 4 May 2026

House of Chikankari raises Rs 25 crore to scale Lucknowi embroidery beyond D2C

Delhi based D2C fashion brand House of Chikankari has raised Rs 25 crore in Series A funding from Cap Alpha Ventures. The startup behind Lucknowi embroidery plans to use the money to expand its offline presence and broaden its product range. Notably, it delayed fundraising to strengthen operations, betting on more structured growth after a major revenue jump.

·Published by Beige· on 29 Apr 2026

Summarised by Beize from a story on The Economic Times on 29 Apr 2026

House of Chikankari raises ₹25 cr to scale beyond online with offline and global plans

D2C ethnic fashion brand House of Chikankari has raised ₹25 crore in a Series A led by Cap Alpha Ventures. The funding will expand its product portfolio, strengthen omnichannel sales with an offline retail push, and grow internationally. Founded in 2020, the brand claims 9 lakh+ monthly sessions, ships to 20+ countries, and supports 10,000+ women artisans.

·Published by Beige· on 28 Apr 2026

Summarised by Beize from a story on Inc42 on 28 Apr 2026

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Pluckk raises Rs 100 crore from Euro Gulf Investment to scale its D2C farm produce

D2C farm produce platform Pluckk has raised Rs 100 crore from its existing investor Euro Gulf Investment in an all-equity round, taking total funding to about $26 million. The company says it will deploy the money to build R&D for a new product range, upgrade its technology, and expand its market presence, according to founder and CEO Pratik Gupta.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

Fifth Sense fragrance brand raises Rs 6 3 crore as OTP Ventures leads pre seed round

D2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures, with participation from Sadev Ventures, ISV Capital, and angel investors. Founded by IIM Kozhikode alumni, the brand sells premium fragrances designed to suit India’s changing climates, underscoring rising investor appetite for the evolving perfume market.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

India D2C brands surge as Tier 2 and 3 cities drive 66 percent new orders

India’s direct-to-consumer brands are expanding faster than ever, powered largely by Tier 2 and Tier 3 cities. For FY26, these smaller markets are projected to contribute nearly 66% of new orders, lifting order volumes by 33% and increasing GMV by 32%. With the D2C sector expected to reach $60 billion by 2030, growth is shifting beyond metros.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

Zippee logistics startup hits 9 lakh orders in February powering sub two hour D2C delivery boom

Zippee, a quick commerce logistics startup, crossed 9 lakh orders in February, riding the Q commerce boom. The company helps D2C brands offer sub two hour delivery while keeping customer data and the brand experience intact. With demand for faster fulfilment rising, Zippee is positioning its logistics network as the backbone for rapid, customer friendly shopping.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

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D2C AC startup Helium bags 2 million to scale compact solar friendly cooling

Helium, a 2025-founded D2C air conditioner startup by IIT Kanpur alumni, has raised $2 million from India Quotient. The fresh funding will first go toward scaling manufacturing, building inventory, and strengthening go-to-market efforts. Helium’s initial compact AC is designed to cool up to 100 sq ft using a 2,700-watt system that can run on a 1 kW solar panel.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026

Can ElasticRun turn D2C quick commerce into its most profitable growth engine yet

ElasticRun is reshaping India’s quick commerce playbook by shifting from traditional B2B distribution to a D2C-led fulfilment model. As brands demand same-day and even two-hour delivery, the company decentralises inventory across cities and repurposes delivery stations into fulfilment centres—promising asset-light economics, better network utilisation, and lower working capital strain.