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India D2C brands face a brutal test as LPG shortages and input price shocks reshape contracts
Business
Published on 5 May 2026
Factories can get only 60% of LPG allotment now
India’s D2C boom is hitting a wall as West Asia conflict-driven labour shortages, grey-market fuel pressures and soaring input costs disrupt manufacturing. With LPG prices jumping to about ₹1,303 and commodities becoming wildly volatile, contract terms are shifting from credit to cash-and-carry. Brands are absorbing some costs via smaller orders and reduced discounts, but expect price hikes soon.
- LPG and commodity volatility are forcing manufacturers to renegotiate terms with D2C brands
- Some factories report restricted LPG allotments, directly slowing production and packaging processes
- Rising freight, raw material and labour costs are squeezing margins for beauty, apparel and home goods
- D2C firms may delay price hikes for now, but costs are unlikely to fade quickly
Read the full story at Inc42
This summarization was done by Beige for a story published on 
Inc42