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IAN Angel Fund backs The Sweet Change with ₹70 lakhs to scale clean natural sweeteners
Business
Published on 15 May 2026
The brand hit ₹1.5 crore revenue in 12 months
IAN Angel Fund, the evergreen fund of IAN Group, has led a ₹70 lakh early-stage funding round in The Sweet Change, a clean natural sweetener brand, with participation from Udaan Angel Partners. Founded in 2024 by Manvi Agnihotri and Sheen Hitashi, the company aims to use the capital to boost product development, expand via e-commerce and quick commerce, and grow brand awareness and headcount. It claims early traction, crossing ₹1.5 crore in revenue and fulfilling 12,000+ website orders.
- IAN Angel Fund led the ₹70 lakh round in The Sweet Change
- Udaan Angel Partners also participated in the early-stage funding
- Company plans product development and a larger team as it scales
- It is expanding across e-commerce and quick-commerce platforms
- Over a year, revenue reached ₹1.5 crore and 12,000+ orders were fulfilled
- Positioned as zero calorie, zero sugar, zero glycemic alternatives
Read the full story at IndianWeb2
This summarization was done by Beige for a story published on 
IndianWeb2