GoPro explores defense and may sell itself as layoffs deepen and stock stalls

GoPro hired a bank to weigh a possible sale after defense talk

GoPro, once a consumer-tech darling, is shifting from action cameras to potential defense and aerospace work as it weighs strategic options that include a possible sale. The company’s board said it received unsolicited inquiries spanning defense, consumer, and financial parties, while earlier attempts to pivot to defense briefly lifted its stock before it slid again. Sales have been falling, losses rising, and GoPro has cut about a quarter of its workforce, leaving fewer than 600 employees.