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Global and Indian gaming firms battle for ICC official cricket gaming rights
Business
Published on 24 April 2026
Cricket video games are suddenly worth a fortune
Global and Indian gaming companies are lining up to bid for the ICC’s official cricket gaming rights, underscoring how quickly cricket video games are becoming a high-value commercial space. Multiple firms are reportedly interested in the tender process, as the ICC moves toward a more structured and formal approach to licensing these digital partnerships.
- Gaming firms worldwide and in India are competing for ICC official rights
- The tender reflects cricket video games’ rising commercial value
- Several companies are showing interest in the ICC process
- The ICC is tightening and formalising how it grants gaming rights
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times