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Embedded insurance surges in ecommerce as fintech bundles protection for merchants
Technology
Published on 12 May 2026
Premiums get smarter by tracking returns and fraud
Embedded insurance is quickly finding a growth path in ecommerce and fintech, as payment and online retail platforms bundle protection for merchants. Startups such as Riskcovry and Assurekit use data analytics to build customised coverage, targeting costly issues like return-to-origin shipments and fraudulent orders, while enabling more accurate premium pricing and better risk assessment.
- Fintech and ecommerce platforms are bundling insurance into checkout
- Startups use data analytics for customised merchant coverage
- Coverage focuses on losses like return-to-origin and fraud
- Better risk measurement aims to improve premium pricing
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times