← Latest news 
Emami to buy 60 percent stake in Vedix and SkinKraft parent for Rs 321 crore
Business
Published on 7 May 2026
The deal starts small but Emami targets full control
Kolkata-based Emami is set to acquire a 60% stake in IncNut Digital, the company behind beauty brands Vedix and SkinKraft, in a deal valued at Rs 321 crore. Emami plans to purchase the remaining stake over the next four and a half years, signaling a long-term push into the fast-growing skincare and wellness segment.
- Emami will buy a 60% stake in IncNut Digital
- The initial transaction is valued at Rs 321 crore
- Vedix and SkinKraft are powered by IncNut Digital
- Full ownership is planned over about four and a half years
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times