Bumble paid users drop 21 percent as CEO calls the decline deliberate ahead of major overhaul

CEO says the slump is intentional, not accidental

Bumble says its paid user base fell 21% year over year, a sign that subscriptions are weakening even as the company prepares a planned overhaul later this year. CEO Whitney Wolfe Herd framed the shift as “deliberate,” suggesting Bumble is changing how it attracts or retains paying members before the next product phase rolls out.