Brands intensify anti counterfeit crackdown as fakes replicate even holograms

Counterfeiters now mimic the holograms too

As fake products flood Indian markets, major brands are overhauling packaging and tightening verification checks across categories from toothpaste to cigarettes. Counterfeiters are keeping pace, replicating security features including holograms, while social media spreads brand damage fast. With enforcement gaps widening, companies are increasingly pushing compliance training for distributors and retailers to stay ahead.