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Amazon Now to hit 100 cities with Rs 2800 crore push for instant delivery dominance
Business
Published on 28 April 2026
Prime members reportedly triple shopping after switching
Amazon is ramping up its quick-commerce push in India, planning to roll out Amazon Now across 100 cities and create 1,000+ micro-fulfillment centres with an investment of over Rs 2,800 crore. The service targets “minutes” delivery for groceries and essentials, backed by dense logistics, improved worker support, and direct fresh produce sourcing via thousands of farmers.
- Amazon Now will expand to 100 cities with Rs 2,800 crore investment
- Over 1,000 micro-fulfillment centres are planned to power minute-level delivery
- Service will cover thousands of essentials including fresh produce and frozen foods
- Amazon claims Prime users may triple shopping frequency after adopting Now
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