Amazon Bazaar sees fivefold growth in 2026 as Amazon folds low cost deals into its main app

Bazaar products stay under Rs 600 cap—now inside

Amazon is stepping up its value commerce push in India. Amazon Bazaar, its low-cost marketplace, reportedly grew fivefold in 2026, and the company is now integrating it directly into the main Amazon app. The strategy targets price-sensitive shoppers by keeping most deals within tight limits, including items under Rs 300 and a Rs 600 cap, while leveraging Amazon’s existing logistics and platform reach.