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Akshaya Tritiya gold buying plunges 30% as prices surge nearly 60% yearly
Economy
Published on 24 April 2026
Buyers shifted to smaller pieces as prices jumped sharply
Gold demand for Akshaya Tritiya fell around 30% by volume as prices rose nearly 60% year-on-year, discouraging bigger purchases. Buyers stayed within budgets, opting for lighter jewellery, small coins and exchange-led buying. Millennials leaned toward solitaires in the ₹75,000 to ₹2.5 lakh range, signaling a clear shift to affordability over luxury.
- Gold buying volumes dropped about 30% on Akshaya Tritiya
- Prices were up nearly 60% year-on-year, limiting big-ticket buys
- Demand moved toward lighter jewellery, small coins and exchange channels
- Millennials favored solitaires in the ₹75,000–₹2.5 lakh range
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times