AI productivity push raises pressure on Indian IT firms and threatens choppy delivery years ahead

Bigger client promises could backfire if results slip

Indian IT services firms are moving from incremental AI experiments to bigger, client-facing commitments tied to productivity gains. The shift raises the stakes: if promised outcomes don’t materialize on time or cost, delivery could become volatile. Analysts warn the next few years may look choppy as contracts, performance expectations, and AI-driven timelines collide.