AI labelling rules get tougher in India as continuous transparency becomes mandatory

Labels may need to stay visible as content changes

India’s IT Ministry is proposing stricter AI-generated content rules requiring labels to be continuous and clearly visible. The goal is to boost transparency and strengthen platform accountability, but experts warn it could be difficult to implement, raise costs for creators, and affect creative freedom and user experience. Industry stakeholders are split on whether the trust benefits outweigh the practical burden.