AI features shape 89 percent of Indian smartphone buys as buyers chase experience first

Published on 30 April 2026

Almost 9 in 10 say AI features matter most

A Flipkart-Counterpoint study finds AI features now heavily influence smartphone buying in India, with nearly 89% of users saying they care about AI capabilities. Buyers are increasingly guided by user experience rather than raw specs, treating AI as a baseline even in mid-range models. Affordability remains decisive, and many choose EMI while design and color sway decisions too.

89 percent of Indian buyers consider AI features important
Experience is prioritized over technical specifications
AI is expected even in mid-range phones
EMIs and design choices still drive affordability and preference

#flipkart #consumer trends #ai #smartphones #india

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

AI features shape 89 percent of Indian smartphone buys as buyers chase experience first

The full experience is on mobile.