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Zerodha Nithin Kamath warns ULIP endowment traps still fool Indians despite clear info
Economy
Published on 9 May 2026
He says these products blend insurance and investing
Zerodha co-founder Nithin Kamath has called out recurring personal finance mistakes in India, singling out the continued buying of ULIPs and endowment plans despite widespread information. He argues there’s little “innovation” behind these traps: insurance and investment are often bundled in confusing ways. Even though health insurance can be complex, he says the bundled products are easier to scrutinize.
- Kamath says ULIPs and endowment plans keep trapping buyers
- He blames the confusion from bundling insurance with investing
- He argues health insurance is complex, but these choices are still reviewable
- Poor decisions are harder to defend when information is available
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times