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Walmart turns beauty aisle into a staffed makeover hub with personal makeup and skincare consultations
Business
Published on 30 April 2026
Trained experts will recommend products during live consultations
Walmart is upgrading its beauty section by placing trained beauty experts directly in stores to deliver personalized makeup and skincare consultations. The program is expanding quickly across the United States, aiming to deepen customer engagement and sharpen competition with other retailers. Walmart’s focus is turning product browsing into an interactive, expert-led in-store experience powered by trending recommendations.
- Walmart is adding trained beauty specialists inside stores
- Shoppers get personalized makeup and skincare guidance
- The initiative is expanding rapidly across the United States
- Walmart wants a more engaging beauty aisle experience
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times