Walmart and Target shrinkflation quietly raises your bill while you pay same price

The unit price jumps while the sticker stays steady

American shoppers are facing a hidden price hike as Walmart and Target shrink package sizes while keeping prices the same or increasing them. This shrinkflation means shoppers pay more per unit for everyday items like snacks and beverages without an obvious change at checkout. Experts say the impact hits low-income families hardest, further tightening already strained budgets.