TVS backed Ultraviolette after nine years fights premium blues to chase mainstream EV sales

Published on 24 April 2026

Scale ambitions collide with the premium price tag

Ultraviolette, the TVS-backed electric two-wheeler startup, has struggled to grow beyond modest volumes for years, largely because its premium pricing limited mainstream appeal. Now, with renewed momentum in the EV two-wheeler segment led by competitors like Ather, Ultraviolette is trying to break through and reach meaningful scale. Can it finally turn attention into sales?

Ultraviolette’s growth was capped by premium pricing for years
The startup is now targeting meaningful scale and wider adoption
Ather’s renewed momentum has reshaped the EV two-wheeler outlook
The big question: can Ultraviolette go mainstream now

#electric two-wheelers #ultraviolette #ev #tvs #ath er

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

TVS backed Ultraviolette after nine years fights premium blues to chase mainstream EV sales

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