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Threads hits 150 million daily users as Meta still struggles to monetize fast
Technology
Published on 4 May 2026
Ads are growing but revenue gains are expected slowly
Meta’s Threads has crossed 150 million daily active users, giving the platform major reach. The company is rolling out advertising globally, including on Threads and WhatsApp Status, and says the focus is stronger user experience and ad relevance. Still, Meta expects monetisation to be gradual, with neither Threads nor WhatsApp set to materially boost revenue soon.
- Threads reportedly reaches 150 million daily active users
- Meta is expanding advertising across Threads and WhatsApp Status
- Monetisation is expected to happen gradually, not immediately
- Company priority remains user experience and ad relevance
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times