Sula faces a tougher pour as European wine turns up cheaper and faster

Investors are bailing as European prices squeeze Sula

Sula’s growth is slowing as investors lose confidence, but the real threat is price pressure. Cheaper European wine is gaining traction after the new FTA framework, forcing the Nashik winemaker to defend margins and market share. The stock story has shifted from a domestic success narrative to a challenge against imports that are undercutting its pricing power.