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Snap ad revenue dips as Middle East tensions bite and North America growth slows
Technology
Published on 7 May 2026
Parting ways with an AI partner
Snap reported weaker ad revenue in the first quarter, blaming ongoing Middle East tensions and slower growth in North America. The company also ended its partnership with AI provider Perplexity. Despite the financial pressure, Snap highlighted a bright spot: daily active users rose, suggesting engagement is holding even as advertisers tighten spending.
- Snap’s first-quarter ad revenues fell significantly
- Middle East conflict and weaker North America growth cited
- Snap ends ties with AI partner Perplexity
- Daily active users increased as engagement stayed resilient
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times