Siguler Guff puts 40 million into Trimex Foods to fuel Cinnabon and more expansion

Published on 29 April 2026

The deal targets new global brands beyond Cinnabon

US private equity firm Siguler Guff has invested $40 million in Trimex Foods, the India franchise partner for brands including Chili's, Paul, and Cinnabon. The funding is designed to speed up Trimex’s pan-India rollout and help it onboard additional global restaurant brands. The move underscores growing investor confidence in India’s organized food services market.

Siguler Guff invests $40 million in Trimex Foods
Trimex holds franchise rights for Chili's, Paul, and Cinnabon
The capital will accelerate pan-India expansion
New global brand onboarding is part of the plan

#investments #indian retail #private equity #franchising #food chains

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

Siguler Guff puts 40 million into Trimex Foods to fuel Cinnabon and more expansion

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