Kerala-based natural latex mattress brand Morning Owl is winning in a crowded Indian market by prioritizing verification over marketing. Customers can unzip the mattress to see certified Dunlop latex sourced from Kerala’s rubber belt, with clear certifications and transparent construction. The brand also offers hybrid entry options and grows via D2C and experience-led showrooms across major cities.
US private equity firm Siguler Guff has invested $40 million in Trimex Foods, the India franchise partner for brands including Chili's, Paul, and Cinnabon. The funding is designed to speed up Trimex’s pan-India rollout and help it onboard additional global restaurant brands. The move underscores growing investor confidence in India’s organized food services market.
Your news, in seconds
Get the Beige app — every story in 60 words, updated hourly. Free on iOS & Android.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
