How a quirky brotherly idea turned into Asia’s massive marathon and a 450 million ecosystem

Squash and rugby failed, running became the plan

A proposal from two sport-loving brothers once sounded fanciful, but it became a defining running event. With ambitions to get Indians into squash and rugby going nowhere, they pivoted to marathons. Over two decades, the race grew into one of Asia’s biggest, building a USD 450 million ecosystem around training, participation, and events.