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Prime Video adds TikTok style Clips feed to boost discovery with short show snippets
Technology
Published on 8 May 2026
A new scrollable feed turns full shows into snippets
Prime Video is rolling out a new TikTok like “Clips” feed inside its app, designed to help viewers discover content faster. Instead of browsing full titles, users will get a scrollable stream of short snippets from shows and movies, aiming to make recommendations feel more immediate and addictive like social video.
- Prime Video is introducing a TikTok style Clips feed
- The feed offers short snippets to drive content discovery
- A scrollable format replaces traditional title browsing
- The move mirrors Netflix and Disney’s recent engagement strategies
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