Parents rush to SAT prep as elite colleges bring back mandatory testing and $500 hour tutors

Published on 24 April 2026

Tutoring rates are spiking as the test returns

As elite colleges reintroduce standardized testing, families are scrambling to boost SAT scores, driving demand for high-priced tutors that can reportedly reach $500 an hour. IvyWise’s CEO says more parents now view the SAT as essential for admissions. Kaplan also reports rising enrollments, linking the surge to the shift to digital SAT formats and the return of required tests at some universities.

SAT tutoring demand is surging amid the test’s return
Some families are paying up to $500 per hour for coaching
Kaplan cites higher enrollments tied to digital SAT changes
Mandatory testing at elite colleges is reshaping prep priorities

#sat #digital sat #tutoring #test preparation #college admissions

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Parents rush to SAT prep as elite colleges bring back mandatory testing and $500 hour tutors

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