SpeEdLabs is taking test preparation out of standalone coaching centers and embedding it directly into school systems. The approach targets students in smaller towns by aiming to deliver quality competitive-exam support at more affordable costs. By working through schools, the startup hopes to widen access, reduce barriers, and make structured exam readiness a part of everyday learning.
As elite colleges reintroduce standardized testing, families are scrambling to boost SAT scores, driving demand for high-priced tutors that can reportedly reach $500 an hour. IvyWise’s CEO says more parents now view the SAT as essential for admissions. Kaplan also reports rising enrollments, linking the surge to the shift to digital SAT formats and the return of required tests at some universities.
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Educational Testing Service (ETS) has launched TOEFL TestReady, an AI-powered platform designed to help aspirants prepare for the TOEFL exam. The tool offers free and paid modes, personalized study plans, practice activities, resources, and feedback to strengthen English skills. ETS says initial research shows a positive correlation between TestReady performance and higher TOEFL scores.
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