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Paid music streaming surges in India as free users fade away fast
Economy
Published on 24 April 2026
Free users are dropping even as paid subscribers soar
India’s music streaming market is accelerating as paid subscribers jump and free users decline. Streamers credit affordable pricing, telecom bundles, and smoother payments for bringing more listeners into paid tiers. Companies are also leaning into regional catalogs and improved audio quality, while live events are emerging as the next big differentiator to keep growth going.
- Paid subscribers are rising sharply while free usage falls
- Affordable plans, telecom bundles, and better payments drive conversions
- Regional content and higher-quality audio are boosting engagement
- Live events could become the key edge for platforms
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times