OPPO’s “two husbands” joke sparks China backlash as executives face punishment

The ad used a celebrity as a “second husband”

Chinese electronics firm OPPO reportedly punished senior executives after a Weibo ad backlash over a joke about a woman having “two husbands.” The post, later deleted, framed a celebrity as a “second husband,” drawing criticism from Chinese authorities and state-linked groups. Regulators said the brand crossed moral lines while chasing younger consumers, turning a marketing misstep into a national controversy.