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Officer’s Choice maker Allied Blenders doubles down on premium spirits despite war fueled inflation fears
India
Published on 15 May 2026
Premium demand held steady while shipments were delayed
Allied Blenders and Distillers, maker of Officer’s Choice whiskey, is leaning harder into premium and luxury spirits even as inflation concerns tied to the Middle East war linger. Managing Director Alok Gupta said the company is seeing strong double-digit growth in its Prestige & Above portfolio and a rising share in sales value, with profitability prioritized over mass volumes. P&A brands now make up about 47% of volumes and 58% of sales value, while margins are expected to expand to 300 bps by FY28.
- Allied Blenders targets growth via premium and luxury segments
- Prestige & Above (P&A) portfolio is growing at double-digit rates
- P&A contributes about 47% of volumes and 58% of sales value
- Company expects EBITDA margin expansion of 300 bps by FY28
- FY26 EBITDA margin rose to 14.4% from 12.7% a year earlier
- Middle East shipments were delayed in March and early April, restocking expected by June or July
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times