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Morbi ceramic makers shift from mass tiles to design led global collections
Economy
Published on 7 May 2026

Factories are now chasing aesthetics and international trends
India’s ceramic tile industry in Morbi is retooling its growth strategy. Instead of selling mainly on sheer volume, manufacturers are investing in better capabilities and curated, trend aligned collections aimed at demanding overseas buyers. The shift focuses on design, quality, and aesthetic sophistication, helping Morbi move up the value chain and stay competitive globally.
- Morbi’s ceramic industry is moving from volume to design and quality
- Manufacturers are upgrading production capabilities for trend led collections
- Curated styles target international buyers seeking aesthetic sophistication
Read the full story at The Economic Times
This summarization was done by Beige for a story published on
The Economic Times
