India’s ceramic tile industry in Morbi is retooling its growth strategy. Instead of selling mainly on sheer volume, manufacturers are investing in better capabilities and curated, trend aligned collections aimed at demanding overseas buyers. The shift focuses on design, quality, and aesthetic sophistication, helping Morbi move up the value chain and stay competitive globally.
The government is considering new rules for companies registered under the Electronic Component Manufacturing Scheme, pushing them to build in-house design capabilities rather than relying mainly on assembly. The goal is to create more high-value design work within India and strengthen the local electronics ecosystem. Firms that do not invest in design may be removed from the scheme.
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A prominent tech investor and board member at Pinterest, Gokul Rajaram, has warned that AI could eliminate design jobs, citing his experience building and scaling Google’s AdSense. But the design and tech community has responded strongly, arguing AI will change workflows rather than replace designers outright. The debate is reigniting questions on jobs, tools, and what creativity means in the AI era.
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