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Microdrama apps partner with telcos to sell bundles as subscriptions lag downloads
Business
Published on 24 April 2026
Downloads are surging, but money is slow to follow
Microdrama platforms are teaming up with telecom operators to reduce fragmentation and convert rapid download growth into paid subscriptions. While the sector boasts 20-plus apps and strong user expansion, monetisation remains difficult because advertising revenue hasn’t kept pace. Telcos are now borrowing OTT-style bundling playbooks, combining data with content to lift ARPU and retention.
- Microdrama platforms are partnering with telecom operators for bundled growth
- Download momentum is strong, but subscription and monetisation lag
- Advertising-driven revenue models are proving harder than expected
- Telcos want OTT-like data plus content packages to raise ARPU
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times